Ford Ikon The Ford Motor Company has a rich legacy of translating better motoring ideas to the roads. It has manufactured notable brands such as the Ford, Lincoln, Mercury and the Jaguar. It is among the top five industrial corporations in the world and is available in more than 200 countries around the world. Ford has entered the Indian market through a tie - up with Mahindra motor to manufacture the Ford Escort. Sold to over 18 million owners worldwide, the models available in India are specially engineered for Indian conditions. Ford has sold over 260,000,000 vehicles around the world, and is all geared to make India a global player in automobiles.
With an investment of over Rs. 1700 crores, and in an area encompassing 350 acres, Ford has set up its own new, integrated manufacturing plant at Maraimalai Nagar near Chennai. It has been the endeavor at Mahindra Ford to manufacture India's top quality cars. This is secured through a quality check program based on the principles of NOVA - C (New Overall Vehicle Audit - Customer) wherein daily random checks are conducted from a customer's point of view. To be doubly sure, routine calls are made to dealer check the quality of cars delivered to them.
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